Gen-Lab
AI workflows applied to generative content
Gen-Lab is a technological and operational laboratory specializing in visual production with generative AI. We offer services for movie, brands, e-commerce, and automotive: AI advertising videos, photorealistic product images, 3D assets, and digital environments.
Generative AI at the service of visual production
Gen-Lab applies Generative AI workflows to video production, product photography, 3D assets, and digital environments. Our technology allows you to create consistent, scalable, high-quality content while optimizing production time and costs.
We use generative models and established technical expertise to:
Video productions AI
Crowd and environment
Automotive AI
Cartoon and motion capture
Integration and Post-production
Virtual Talent with ai Gen
AI Product
Continuous experimentation, concrete results
Gen-lab is also a research and development hub that adopts a “growth hacking” approach. We test, analyze, and rebuild processes to achieve the highest possible quality, realism, and integration. We don’t just generate images from a prompt, but iterate until we reach the visual standard required by production.
Technique and creativity, together
- AI as an operational partner: we enhance human creativity without replacing it.
- Time and cost reduction: hybrid AI + human workflows, batch generation, and versioning.
- Quality control and consistency: standardized prompts, human review, and parameter saving.
- Continuous R&D: we test generative pipelines and innovative AI tools to ensure high-quality results.
How to optimize time and budget
Templates and libraries
Predefined prompts for brands, moods, and catalogs
Batch generation
Creation of multiple variants ready for selection
Hybrid AI + human pipeline
Automatic generation with creative supervision
Versioning and asset management
Saving prompts, parameters, and output for reproducibility
Format automation and delivery
Resizing and optimization for social media, OOH, YouTube, and digital platforms
Upscaling and refining
Increased resolution and improved quality of generated assets
Frequently Asked Questions
Is there AI for VFX?
Yes, we integrate AI tools for special effects, motion capture, and advanced compositing, reducing production times while maintaining high quality.
Can AI do photogrammetry?
Gen-Lab uses AI workflows to transform real photos into detailed 3D assets, speeding up the creation of digital scenarios and models.
Can AI replace CGI?
No. AI speeds up and optimizes CGI production, but human creativity and control remain essential for professional results.
Are movies using AI for CGI?
More and more films are adopting AI to generate environments, characters, and simulations, integrating it into traditional VFX workflows.